The SEO operating system

SEO that does the work. You make the calls.

IndexFrog checks your site against 400+ points, then its AI agents write the fixes, pages and links as pull requests, and send you a plain-English report every week. You approve every change. Nothing goes live without you. From $149 a month.

Waitlist members are onboarded by hand. No card needed. See what it covers. Read how we handle your email address.

For agencies and developers

Take on more clients without hiring for it. Each client’s fixes arrive as pull requests in the place you already review code, with a plain reason attached, and a weekly report you can forward. You stay the expert in the room. IndexFrog does the legwork.

For founders and business owners

You started a business, not an SEO hobby. IndexFrog finds what’s holding your site back, does the work, and asks one thing of you: approve it. No retainer, no jargon, and nothing changes on your site that you haven’t seen. Today it connects to code-based sites, so your developer or agency sets it up.

Autopilot SEO breaks things.
This doesn’t run without you.

Autopilot tools publish first and apologise later. IndexFrog is built the other way round: it does the heavy lifting and leaves every decision that matters to you.

  1. 01

    More than a blog machine

    Most “AI SEO” tools churn out articles. IndexFrog covers the site itself: its pages, its answers, its links and its reporting.

  2. 02

    You hold the keys

    Every change is reviewed and approved by you before it reaches your site.

  3. 03

    One system, not ten tabs

    Checks, fixes, content, outreach drafts and reports in one place, all working from the same picture of your site.

400+ checksPull requests, not surprisesYou approve every changeNo autopilotA weekly reportFrom $149 a month400+ checksPull requests, not surprisesYou approve every changeNo autopilotA weekly reportFrom $149 a month

400+ checks, from image tags to grammar.

Most audits stop at broken links and missing tags. IndexFrog looks at the whole picture, then does the work.

400+

checks on every site, grouped into four kinds.

Technical

Crawlability, indexing, redirects, speed, mobile and accessibility.

On-page

Titles, descriptions, headings, images, grammar, content quality and internal links.

Search and AI visibility

What people search, what shows up, and how your site appears in AI answers.

Structured data

The markup that helps search engines and AI understand a page.

Illustrative example, not a real client result

What a ranked list looks like

  • HighA page opens without answering the search it shows up forPull request ready
  • MediumTwo pages compete for the same searchPull request ready
  • Needs a personA statement on a service page needs your confirmationOn your short list

Every finding is ranked. What the agents can fix becomes a pull request. What needs a person goes on a short list for you.

Three steps, and you stay in charge

  1. 1

    Connect your site

    Give IndexFrog access to the site’s repository and its search data. We check it against 400+ points.

  2. 2

    The agents get to work

    Improvements arrive as pull requests, each explaining what changed and why. Every week you get a plain-English report.

  3. 3

    You approve and it ships

    Merge what you like and send back what you don’t. The site changes only when you say so.

The whole picture, not just blogs.

Six specialists, each with one job.

Research

Knows what your customers search for. Finds the searches worth winning and the gaps competitors leave open.

Answer

Writes the pages that answer those searches, in your approved voice.

Growth

Keeps existing pages pulling their weight, with sharper titles, openings and links.

Outreach

Drafts the outreach and PR notes. You send them. Nothing goes out on its own.

Report

Tells you what happened, in plain English: what changed, what’s waiting, what couldn’t be measured.

Reviewer

Checks every change before you see it, so what reaches you is ready.

More lanesCopy · tighter on-page copyLinks · connects related pagesPlatform · drafts for forum threads. Nothing is posted.Tool · small calculators, built only after you approve the plan

Your name is on the site. So you have the last word.

  • Every change is a pull request. IndexFrog doesn’t merge or deploy.
  • Outreach and forum posts are drafts for a person to send.
  • A weekly report says what changed, what is waiting for you and what could not be measured.
  • The pace is built to stay reviewable, so you never face a flood of changes.
Illustrative example, not a real client result[refresh /services/web-design] Open with the answer
  • What changedThe opening paragraph and title on one page.
  • WhyThe page already shows up for a related search.
  • CheckedYes.

Awaiting your review

Plans for how you work

Simple monthly pricing in USD. Join the waitlist and we’ll onboard you by hand.

Business

For a founder or business owner with a code-based site. Skip the expensive agency retainer. Each extra site is $99 a month.

$149 / month

Join the waitlist

Agency

For a studio or developer running SEO across client sites. Includes 2 seats. Each extra seat is $99 a month.

$249 / month

Join the waitlist

Prices are launch pricing in USD, billed monthly. Waitlist members are onboarded by hand. There’s no self-serve signup yet.

Questions agencies and owners ask first

What is IndexFrog?

An operating system for SEO. It checks your site against 400+ points, then AI agents do the work across the whole of SEO and hand it to you as pull requests for approval.

How is this different from tools like Ahrefs or Semrush?

Most SEO tools are dashboards. They show you data and leave the work to you. IndexFrog checks your site, does the work, hands it back as pull requests for you to approve, and reports every week.

Is it autopilot?

No, on purpose. Every change goes through you. IndexFrog does the heavy lifting. You make the decisions.

Is it just a blog writer?

No. Content is one part. It also covers technical fixes, existing pages, internal links, structured data, outreach drafts and reporting.

What do the 400+ checks cover?

Technical health, on-page SEO, content, internal links, structured data and how a site shows up in search and AI answers. Findings are ranked, so you see what matters first.

Can it change my site without my approval?

No. Every change is a pull request that you merge. Nothing is published, sent or posted on its own.

Does it send emails or post to forums?

No. It drafts outreach and forum replies for a person to send or post.

Will it improve rankings or traffic?

SEO takes time and nobody can honestly guarantee results. IndexFrog does the work that matters for each site and tells you plainly what it can and can’t measure.

I’m a business owner, not a developer. Can I use it?

Yes, if your site is code-based and kept in a Git repository. Your developer or agency connects it, and you approve the changes. If your site is on a website builder, tell us. We’ll say honestly whether it fits.

Which sites does it work with?

Code-based sites kept in a Git repository, such as Astro. Tell us your stack and we’ll say honestly whether it fits.

Who checks the work?

A dedicated Reviewer agent checks each change before it reaches you, and then you approve it.

How much does it cost?

Business is $149 a month for one site, with each extra site $99 a month. Agency is $249 a month and includes 2 seats, with each extra seat $99 a month. Prices are launch pricing in USD, billed monthly.

Is there self-serve signup?

Not yet. Join the waitlist and we onboard people by hand.